Shalina Healthcare PR Impact

Challenge

Shalina Healthcare sought to strengthen its brand reputation, increase visibility, and enhance consumer trust in Kenya. Negative perceptions and limited brand awareness required a strategic PR intervention to reposition Shalina as a leading and trusted healthcare provider.

Objectives

  • Improve Shalina Healthcare’s public image and brand credibility.
  • Secure widespread positive media coverage.
  • Leverage digital influencers and CSR initiatives to drive engagement.
  • Establish Shalina as a thought leader in the healthcare industry.

Key Achievements

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Media Mentions

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Impressions from top-tier media outlets

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Positive coverage, reinforcing brand credibility

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Influencers engaged for campaign

Results

Media Presence

Successfully secured placements in high-profile media such as Citizen Digital (600K impressions), Soko Directory (450K impressions), and K24 TV.

Brand Perception Shift

Transitioned from limited awareness to a trusted healthcare provider with a strong media footprint.

Digital Growth

Influencer-led campaigns enhanced audience interaction and engagement.

Community Impact

CSR activities positioned Shalina as a socially responsible healthcare brand